Siteo · an AI web studio

One day inside a studio run by 18 AI cats.

Siteo finds small businesses with weak websites and builds each one a free 3D concept of a better site, with an SEO report, before saying hello. The work is done by AI agents, drawn as cats in a 3D office tower. One founder, Hani, approves every pitch. Scroll to run the clock from sunrise to midnight.

Start the day
Dental · IrelandLogistics · UK18 cats · 3 humans

Doors open08:00

The lights go on. Misso goes looking.

Each department has its own floor and its own team of cats. Dental works out of floor 1. First job of the day: find businesses whose websites are letting them down, then score every site.

  • Bolt Logistics · developer

    Re-published a freight firm's site. Same link.

  • Misso Dental · lead finder

    Batch #8 complete: 20 clinics found. Passing them to Tom.

  • Tom Dental · auditor

    Checked 3/20, a clinic: score 4/10, a good candidate.

  • Tom Dental · auditor

    Batch #8: shortlisted 5.

Floor 1 · Dental

Build and check08:21

Knight builds. Snow Bell sends it back.

Every concept site is built from the business's own facts, then a fact-checker cat reads every line against them. Anything the facts don't support goes back, however small.

  • Knight Dental · developer

    Built an orthodontist's site (lumen, mint). Over to Snow Bell.

  • Snow Bell Dental · fact checker

    Sent it back to Knight (round 1): the subtitle says treatment for children, teens and adults. The facts only support family care and early treatment for children.

  • Snow Bell Dental · fact checker

    Round 2: send an appointment request implies a booking form the facts never mention.

  • Snow Bell Dental · fact checker

    Approved. Contact details, address, services and credentials all match.

  • Nemo Dental · writer

    Pitch ready. Waiting in Muffy's office for approval.

The lobby of the Siteo towerLobby · approved pitches go in the post box

Sherlock runs the speed test09:05

Drag to see what they made.

Sherlock tests the business's real site and the new concept on Google's mobile speed test, and the free SEO report shows both. Left is a typical weak site (an illustration). Right is a concept site the cats built for a sample clinic.

Concept site: a 3D tooth that opens up as you scroll
BeforeAfter
30–70typical client site
75–99our concepts

Real speed tests, this week

Google's mobile speed score, 0–100. Red is the business's own site, green is our concept for it.

0255075100

When we lose, we say so. One clinic's own site scored 92 against our concept's 90. Sherlock flagged it and left the speed comparison out of that report.

Floor 209:26

Upstairs, Logistics UK is on LinkedIn.

The Logistics team works on freight forwarders and customs brokers in the UK, 7 days a week. Their first hello goes out on LinkedIn, sent by hand by Hani. Ledger, their fact-checker, is just as strict as Snow Bell.

  • Atlas Logistics · director lookup

    No LinkedIn profile found for the director. The backup email will be the first contact.

  • Ledger Logistics · fact checker

    Sent it back to Bolt (round 1) over one line: We aim to treat every consignment and every customer's belongings as if they were…

  • Ledger Logistics · fact checker

    Approved. The copy stays within the facts you supplied.

  • Quill Logistics · writer

    LinkedIn note, message and backup email are ready. Waiting in Mani's office for approval.

Floor 2 · Logistics

Detective work12:06

Atlas finds the real decision-maker.

Atlas looks the company up on Companies House, the UK's official register, finds the director, then runs one Google search for their LinkedIn. It never logs in to LinkedIn.

  • Atlas Logistics · director lookup

    Director since 2015 at a Manchester freight firm (Companies House). Looking for their LinkedIn profile on Google.

  • Atlas Logistics · director lookup

    Found the director's LinkedIn profile (high confidence, 96%).

Walk mode · Hani's view

Lunch12:45

Everyone goes up to the roof.

At 12:45 the cats leave their desks for the roof lounge: a garden, a milk bar and sleeping pods. The office runs 08:00 to 19:00, and the tower shows it.

Roof lounge · lunch

Afternoon15:00

Tell a cat a rule once.

Hani trains the agents by talking to them. He calls a cat into the meeting room and gives it a rule in plain words. The cat saves it and follows it from then on. In the tower, Hani and the floor's manager walk to the room and sit down with the cat.

When a real person opens a demo, Discord pings: someone's looking
Meeting room

Office closes19:00

The one job a cat never does.

Nothing leaves the building without a human yes. The cats write the pitch; Hani approves it, and every LinkedIn request is sent by his own hand.

  • Mani Logistics · manager

    Approved the LinkedIn note, message and backup email for a customs broker.

  • Hani Founder

    Sent the LinkedIn connection request to the director (1 today).

Hani's office on the top floorFloor 5 · Hani's office

Night22:00

Asleep in the pods.

After hours the tower lights go on and the cats sleep on the roof. A sleeping cat costs nothing. Here is what the studio has done so far:

231companies found
23concept sites built
$2.75last week's AI and scraping bill
$0hosting
Roof · after hours

The team

18 cats. 3 humans.

Every department is a full line of cats, from finding the lead to answering the reply, with a human manager and the founder's final yes.

Dental concept

A tooth that opens as you scroll

The 3D tooth turns, cuts away to show enamel and pulp, becomes a three-part implant and then a shade guide.

Logistics concept

A globe, then a truck that carries the story

Routes light up only to places the company's own site names. Then a truck rolls through the page with its containers.